Case Study

Stir Fry Chef

Genghis Grill launches new virtual brand in eight weeks with Qu

Weeks to launch a totally new ghost kitchen concept
Locations operationalized in less than two months
$ 1 Trillion
Virtual Brand industry value by 2030
The Challenge

Needed: purpose-built tech for virtual brands

Ghost kitchens may represent a $1 trillion market for restaurant brands by 2030. Seeking to establish a foothold in this market and capitalize on the high levels of growth within this market segment, Genghis Grill created the Stir Fry Chef concept, a virtual brand serving up Asian-style bowls. Challenged to deploy this brand quickly, Genghis Grill realized that dedicated ghost kitchen technology—as well as a digital-first approach—would be crucial to successfully and quickly launch their new concept.

  • Technology for a delivery-only concept
  • Support for rapid deployment of new virtual brand
  • Expand reach and revenue quickly
  • Break into new markets and geographies
The Solution

All-in-one solution for Ghost Kitchen brands

Qu’s KitchenUp solution harnesses a light-weight, digital-first architecture to deliver a truly unified order and kitchen management experience, tailor-made for virtual brands like Stir Fry Chef. This simplified technology stack provided the Genghis Grill team with a quickly-deployable, single-tablet solution that allows for unmatched speed—and dedicated focus on delivering great food to new customers.

  • Dedicated Virtual Brand technology built for delivery-only concepts
  • Single menu and tablet-based management system
  • Native, direct integrations with major delivery providers
  • Complete menu and brand control
  • Visibility into delivery service fees

Your Digital Transformation
Journey Begins Here

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