450 attendees were at FSTEC 2021, a 5% increase from FSTEC 2019. Winsight Media made several steps to assure safety for all while attending a conference of this size. They had vaccine checks, mask requirements in the public areas, and made rapid daily testing available for all attendees. “Everybody’s social, and everybody wants to see their customers. They want to see their colleagues. You know, it’s been a long hard road to get here, but we’re very excited about the results and, you know, very bullish and optimistic for the future” -Marcus.
Jen, Marcus, and Zack all discuss how FSTEC was a great case study on how to make people feel comfortable especially in the hospitality industry.
“What we’ve just seen is that in the last 18 months, this industry is predicated on being able to congregate and everybody’s social, and everybody wants to see their customers,”, Marcus shares.
“This is such a service-driven tight-knit industry, and people really care about people in this industry.”, Zack says.
“Every business has undergone substantial changes from suppliers to operators to restaurant companies to media… If you’re not continuously looking at all aspects of your business, you’re going to be forgotten. You’re going to be left in the dust. I think what we’re seeing from the operators, and the reason why they’re still coming to is that they are forward-thinking, they are being more nimble, they’re making investments, and they’re changing their models…” -Marcus
“In the past 18 months, we’ve made a much more deliberate effort to try and ramp up the marketing titles because what we’re seeing is these brands and these divisions are co-mingling more than ever before. Guest feedback is a function of IT, it’s also a function of rolling out a product, but what do you do with that feedback? Who owns it and how do we make improvements on those feedbacks? Also, how do you disseminate that feedback? So I think the best thing that I’ve seen from some of these brands is the silos are breaking down.” -Marcus
“There are not online guests, there are not drive-through guests, there are not in-person guests. There are just GUESTS. And I will have the experience that I want to have, at the time I want to have it. What the brand needs to do is make sure that everything is in sync. And so I’m really glad that marketing has ramped up their voice”. -Zack