🌶️ To pivot effectively, you need “good fundamentals in place.”
🌶️ Prioritize cross-departmental communication.
🌶️ Ensure your marketing strategy changes with the times.
The largest traffic source? Drive-thru
The importance of cleanliness
In a world of a million options, you’ve got to stay top of mind
Restaurants are like retail: Your consumers are ever-changing
Communication is key, especially during a pandemic
Talk like a human — not a brand
“We have changed our approach to social and are getting greater engagement on that by just speaking more with a human voice — being more like a person than a brand. As a personality for the brand, we are sort of Midwestern — approachable, friendly — so really bringing that to bear in our voice there.”