The Simple Greek Future Proofs Brand with Gusto Point of Sale

October 12, 2017 12:09 PM Eastern Daylight Time

BETHESDA, Md.–(BUSINESS WIRE)–The Simple Greek, a Marcus Lemonis (ML) Food Group brand, located in Dresher, PA, is redefining the traditional Greek restaurant with an interactive concept that is simplifying the ordering process. They have chosen Dovetail Systems, Inc.’s Gusto® Point of Sale (POS) system after a yearlong search, on the merits of and confidence in the platform delivery and best of breed partnership strategy.

From the start, The Simple Greek has been pleased with the length the Dovetail team goes to ensure a strong lasting relationship; such as visiting stores and the home office while practicing a consultative approach to the partnership. After an in-depth search for an innovative technology partner, The Simple Greek concluded Dovetail’s Gusto POS met their evolving needs as a leading fast casual brand. Eric Lavinder, Executive Vice President, conveys his excitement about the new POS, “Upon signing a deal with Gusto we were able to immediately deploy five new systems in under two weeks’ notice to our stores that were opening. More important is how the POS works for us and our franchisees and everyone is excited to be using this system. The system is very intuitive, easy to setup, and has great functionality… I am confident our team has chosen the right POS partner.”

Dovetail’s Gusto POS is helping The Simple Greek continue their success and growth as a brand. Vice President of Business Development, Niko Papademetriou, explains the importance of this partnership, “When a brand poised for such rapid growth selects a new mission critical system, they also require a team that values building a partnership, not simply a customer. We strive to provide that sounding board to The Simple Greek and are continually rewarded by building a closer and stronger relationship.”