Finding the Sweet Spot Between Marketing & Operations

April 16, 2021 by

Kicking off Season 2 of Restaurants Reinvented, in honor of International Women’s Month, Jen talks to Heather Leed Neary, former President at Auntie Anne’s and now at KBP Investments overseeing Taco Bell franchisees. Hear how she’s making the transition from Franchisor to Franchisee and all the great advice she…

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How Chipotle Entices Digital Consumers – Jonathon Relkin

January 13, 2021 by

Join Jonathon and Jen as they talk about digital transformation of the restaurant industry and eComm best practices he’s bringing to bear on Chipotle’s off-prem evolution. From baseball analogies on digital evolution to craveable authenticity and saving America’s farmers one burrito at a time, Jonathon has a wealth of…

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How to Attract & Retain Digital Consumers: Revving up Your Sales – Rev Ciancio of Branded Strategic Hospitality

December 04, 2020 by

On this episode of Restaurants Reinvented, host Jen Kern talks with Rev Ciancio about the customer journey and how to attract and retain customers using digital marketing and in-person marketing. He talks about the sales funnel and how people today discover restaurants, recommending that marketers reverse-engineer the funnel, starting…

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