You've heard all the hype around dynamic pricing, AI, and loyalty 3.0; but what strategies are proving to move the needle for Fast Casual and QSR leaders so far in 2024? Listen in as 3 industry trailblazers share how they are balancing the digital and in-store guest experience, plus how top trends are panning out for them this year.
Hosted by Greg Sanders, VP of Editorial at WTWH Media's Food Retail and Hospitality Group, and moderated by Jen Kern, CMO of Qu, the panel features:
- Heather Leed Neary, President & CEO, Taco John's — on the high-tech, high-touch balance across a 370-unit brand, and rolling out AI-powered drive-thru ordering through a partnership with Qu and Presto
- Dave Harris, CIO, Shake Shack — on turning kiosks into the brand's largest and most profitable order channel since piloting them back in 2017
- Dok Kwon, President & COO, CupBop — on walking away from every loyalty vendor on the market to build a proprietary loyalty platform in-house
What you'll learn:
- Where digital sales actually stand at a 370-unit legacy brand, a global fast casual chain, and a fast-growing Korean BBQ concept, and why none of them are racing toward 100% digital
- The unexpected reason kiosks are driving bigger check sizes (it's not what you'd think)
- Why CupBop walked away from every loyalty provider on the market to build its own from the ground up
- How Taco John's is already running AI in the drive-thru through a partnership with Qu and Presto
- The panel's read on where the rest of 2024 is headed for QSR and fast casual, amid pressure on low-income consumers and softening traffic
