Join the man, the myth, the legend - Phil Crawford, CTO of CKE Restaurants, on how he’s using AI to drive better efficiencies for his brand and what he thinks “the store of the future” will operate like.
Moments to Listen for:
- Harnessing technology more efficiently to save time (labor efficiency), extract data easier (personalization efficiency), and please guests (revenue efficiency)
- How CKE is using new AI technologies at the drive-thru
- How CKE is using AI on the back end to build proactive algorithms
- Kitchen efficiency and optimization strategies
- The next generation - what they’ll expect
- True contextual personalization
- Two critical components of a healthy franchisor-franchisee relationship
- Giving back through GiftAMeal
- About the Star Wars figurines
Phil & Jen discuss how restaurants can harness technology more efficiently to save time (labor efficiency), extract data easier (personalization efficiency) and please guests (revenue efficiency).
He explains how he’s testing new AI technologies at the drive-thru, which are already delivering incredible efficiencies for the restaurant’s staff and guest satisfaction. Plus how he’s using AI on the “gnarly back-end” with data models and building proactive algorithms.
We discuss the importance of transparency in the vital franchisor-franchisee relationship, company culture, his passion for giving back (Gift A Meal)… and the 50+ Star Wars figurines in his office. Lots of fun and learning packed in this episode!
