Arlington, VA —February 5, 2026 — Qu, the pioneer of the restaurant industry’s first unified commerce platform, has added two seasoned executives to its C-suite. Steve Melamed has joined as Chief Revenue Officer, and Joel Abdinoor has joined as Chief Financial Officer. Both bring decades of experience scaling high-growth technology companies and category-leading platforms across a range of incredibly successful private and public companies.
The appointments strengthen Qu’s revenue, operational, and financial leadership as the company enters its next phase of growth. In recent months, Qu has supported some of the industry’s most complex restaurant technology initiatives, including a systemwide rollout across more than 2,100 Jack in the Box locations. Success in these initiatives is rooted in our unwavering commitment to focusing exclusively on the needs of enterprise-scale QSR and fast-casual brands, resulting in six consecutive years of over 50% year-over-year growth.
“We created the first unified commerce platform for restaurants, and now we’re focused on scaling it responsibly. Steve and Joel bring the experience needed to help customers operate with confidence as their businesses grow,” said Amir Hudda, CEO of Qu.
Steve Melamed Named Chief Revenue Officer
Melamed joins Qu with more than two decades of experience leading revenue organizations at SaaS, AI, martech, and analytics companies. He previously held senior roles at DoubleClick (acquired by Google for $3.1 billion), Coremetrics (acquired by IBM), Responsys (IPO and $1.5 billion Oracle acquisition), Selligent, and Twilio, where he helped scale the company from $280 million to more than $400 million in ARR with year-over-year growth exceeding 30 percent.
At Qu, he will oversee sales, business development and partnerships, customer success, and go-to-market (GTM) strategy, with a focus on increasing Qu’s market share among enterprise-scale QSR and fast-casual brands.
Joel Abdinoor Joins as Chief Financial Officer
Abdinoor brings more than 20 years of global finance, strategy, and operational leadership experience, with a track record of guiding companies through critical phases, including rapid expansion, fundraising, and profitable scaling.
He most recently served as CFO of NewStore, a unified commerce platform for enterprise retail operating in more than 50 countries, where he helped scale nearly 100 brands across 55 markets. Prior to NewStore, he held senior roles at DataXu (acquired by Roku) and AVG Technologies, where he helped lead the company through its NYSE listing.
Earlier in his career, Abdinoor spent more than a decade abroad in executive roles at Cable & Wireless in the company’s Offshore Financial Centres region. In those roles, he managed a $200 million business across multiple international markets.
At Qu, Abdinoor will oversee finance, legal, and human resources, with a focus on strengthening financial discipline and supporting long-term, scalable growth.
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