The Definitive Guide to Single Menu Management
How to Solve Menu Mayhem Across All Order Channels
The explosion of ordering and delivery channels has led to a host of challenges, especially for enterprise restaurant operators with multiple locations and brands. But the biggest challenge of all is menu management mayhem.
Managing your menus across all the new and expanding order channels has left Quick Service and Fast Casual operators in a technology mess with too many menus and systems to configure, manage, and constantly update. The result is often a disjointed brand experience for guests, inaccurate orders, and inefficient use of restaurant resources.
The New Restaurant Mandate: One Menu Management System
A unified menu management system is no longer a “nice to have” but a critical mandate for bringing efficiency and sanity back to restaurant operators who are adapting to guest preferences for digital and self-service ordering. In this definitive guide, you’ll learn everything you need to know about consolidating your menu systems and breaking free from menu overload and fragmentation.
Step One
The Impact of Digital
Disruption
Step Two
What is Unified Menu Management?
Step Three
Components of a Unified Menu System
Step Four
Direct Third-Party Delivery Integrations
Step Five
The Benefits of
Qu-1 MENU
System
Step Six
Why is Unified Menu Mgmt Important
Step Seven
A Use Case in Unified Menu Management
Step Eight
COVID's Impact
on Menu Management?
STEPS
- The Impact of Digital Disruption
- What is Unified Menu Management?
- Core Components of a Unified Menu Management System
- Direct Third-Party Delivery Integrations
- The Benefits of Qu-1 MENU System
- How to Implement a Unified Menu System
- Use Case: Unified Menu Management in Action
- COVID's Impact on Menu Management
STEP ONE:
The Impact of Digital Disruption on the Enterprise Restaurant Industry
Managing multiple menus has deep consequences for operators:
STEP TWO:
Unified Menu Management Helps You:
STEP THREE:
How is QU-1MENU Different?
Dynamic Menu Items
Dynamic Stores & Categories
STEP FOUR:
Third-Party Delivery Integrations
STEP FIVE:
Benefits of Qu-1MENU Single Menu Management System
| DELIGHT GUESTS | WIN WITH INSIGHTS | DRIVE PROFITABILITY |
|---|---|---|
| A fast, reliable, and intuitive ordering experience for all of your guests | You finally have the control to manage your data and get the insights you need. | Save valuable resources, time, and money to contribute to your bottom line. |
In addition to the above, key benefits include:
- Improve your bottom-line by reducing management costs, accelerating speed to market, and increasing customer satisfaction
- Improve decision-making by tracking and reporting data more holistically
- Avoid duplicating menu items with dynamic items that can be tagged with unlimited context across the enterprise and individual stores
- Create dynamic store groupings based on categories of similar data needing to be updated (i.e., discounts for low-performing stores, or seasonal items for specific locations)
- Easily access analytics on the performance of certain menu items to drive business decisions
- Provide unified brand and ordering experiences for guests across all channels
STEP SIX:
How to Implement a Unified Menu Management System
Start with the end in mind to get one view of the customer.
The best results come from a unified POS menu built on strong digital foundation with a single API structure and one database. Our Qu-1MENU sits atop a single powerful core processing engine.
Having a singular core allows you to move beyond traditional POS approaches, so all changes, orders, and transactions are processed the same way from one place and carried out across all channels, locations, and brands as directed.
Qu’s core is replicated both in-store and in the cloud, so data is constantly in sync, with 24×7 reliability, and continual business operations — regardless of internet or cloud connectivity. Data is more secure since it’s not all sitting exclusively on in-store servers.
With a single core engine, like Qu’s, it eliminates the need for extra layers and levels of data translation, including middleware solutions. Enterprise restaurant operators finally have the opportunity to truly consolidate their Front of House solutions and deliver a more consistent, cohesive guest experience. And best of all, with a completely unified system, they get access to one view of the guest.
STEP SEVEN:
The real-life benefits are beyond tangible for brands using a unified menu menu management platform.
Luke’s Lobster is one such brand. To continue on their road to a frictionless guest experience, Luke’s is implementing a unified restaurant menu management system with Qu that’ll cut the amount of time spent on editing multiple menus across multiple channels. The in-store POS and digital order channels are pull from one single menu.
Making edits one time in a unified POS menu is a game-changing capability that enables key resources to engage higher-impact aspects of the business.
Ben Conniff, Co-Founder and CMO at Luke’s recently, shared, “One of the smartest and hardest-working people on our team spends so much time editing multiple menus across multiple channels, making the same change in five different ways, for five different parties.”
“When you think about what she could be doing with that time…she could help us evolve and improve other parts of our business. With our new menu system, we look forward to her making one change, one time, in one system.” said Ben.
STEP EIGHT:
The unexpected turmoil created by COVID forced restaurants to close in-store restaurants and online orders soared from 10% to 100% of the business within days. With the temporary closure of the in-store order channel, typically the master menu source, restaurants are losing the data generated through disparate digital orders across all the channels.
It will be essential to regroup post-COVID and increase the importance of a unified menu system so that restaurants can better track revenue and guest data; plus drive efficiencies for staff resources and technology costs.
Get your post-COVID Survival Kit here and stay ahead of the game.
