Case Study

Taco John's

Smart growth in action with Qu, from efficiency that scales to revenue that grows.

higher kiosk AOV than counter in-store orders​
0 %
faster drive-thru speed of service than industry average
0 %
conversion rate on drive-thru voice AI upsells
0 %
non-intervention rate on drive-thru voice AI orders
0 %

Results of limited unit test in limited markets are not intended to represent systemwide results. AOV refers to average order value only, not total restaurant sales. Taco John’s makes no representations through presentation of these pilot results.

The Challenge

From Taco Tuesday Roots to Tech-Driven Expansion

Taco John’s, operating nearly 350 units nationwide, has embraced technology as the backbone of scalable growth. Facing a competitive quick‑service environment, Taco John’s needed a unified solution to ensure fast, consistent service—even under peak demand.

The growth ambitions were clear, but so were the operational hurdles standing in the way:

  • Drive-thru bottlenecks at peak hours slowed throughput and risked eroding guest satisfaction—an unacceptable trade-off in a category where speed equals sales.
  • Labor constraints across markets made it difficult to staff every lane and counter while maintaining a consistent guest experience.
  • Missed revenue opportunities at the order window, where upselling depended entirely on team consistency and training.
  • Fragmented technology and data silos limited visibility into performance across ordering channels, stalling efforts to scale best practices system-wide.
The Solution

Qu Powers Smart Growth

Enter Qu’s Unified Commerce Platform, bringing together POS, KDS, and kioskswith POS and KDS integrating directly with Presto Voice AI. This modern infrastructure didn’t just upgrade systems; it transformed the brand’s operational DNA, enabling efficient labor models, faster drive-thru throughput, and data-driven decision-making at scale.

People-first Leadership That Gets It

Heather Leed Neary champions a people-first, process-driven culture that supports sustainable expansion. Steve Smyth ensures every tech investment is scalable, simple for staff, and proven to deliver cost savings.

This isn’t a pilot. This is a playbook for the future of Taco John’s: unified technology, automated efficiency, and leadership that knows how to turn innovation into results.

Top 10 Components of a
Unified Commerce Platform

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